Probably the best reference is other people, which is what LASIK Testimonials is all about. When someone with a great experience is willing to share it and share the name of the doctor who performed the procedure, everyone has a better-informed starting place.

Don't assume too much from advertising. Anyone can buy an ad. However, don't let the fact that a doctor runs numerous ads put you off, either. If the job is done right, the LASIK procedure doesn't produce repeat business.

Nothing beats meet and greet. Most facilities will do the initial evaluation free of charge. If they don't perform a thorough evaluation, there's no reason to continue the discussion. Narrow the list down to a couple choices in your geographic area - you don't want to have to go through a complete eye exam more than a couple times. The surgeon will discuss the pros and cons and risks and complications of the procedure with you. Again, if that doesn't happen, you're in the wrong office. A surgeon with your best interests in mind will not guaranty you a result and will not tell you there are no risks and complications. There is no such thing in medicine.

Go prepared to ask questions and make sure all your questions are answered. (See "Questions to Ask")